Open Houses Are Making a Comeback—Here’s Why Sarasota & Manatee Buyers Should Pay Attention
If you’ve been house hunting in Sarasota or Manatee County, you’ve probably noticed that open houses are once again buzzing with activity. And it’s not just for the free cookies.
For years, open houses were more of a marketing tool for real estate agents than a path to actually selling a home. While they gave buyers a chance to look around casually, they rarely led to a signed contract. But in 2025, the open house is making a strategic comeback—and buyers are the ones driving this shift.
Why Are Buyers Turning to Open Houses Again?
Two words: Buyer Agreements.
As of this year, the rules have changed. Buyers are now required to sign a Buyer Broker Agreement before working with a real estate agent. This means buyers are being more selective about who they choose to represent them—and open houses offer the perfect opportunity to “interview” agents while also previewing homes and neighborhoods.
Here in Sarasota and Manatee County, where inventory levels have risen and competition among listings is stronger than it’s been in years, open houses are becoming a vital part of the homebuying journey.
How Buyers Are Using Open Houses Strategically
1. Touring Homes Without Commitment
Buyers can walk through a home, get a feel for the layout, finishes, and community without scheduling a private showing or entering into an agent relationship right away.
2. Scouting Neighborhoods
Whether it’s Lakewood Ranch, Palmer Ranch, Downtown Sarasota, or Parrish, open houses help buyers understand the character of different communities before narrowing down their search.
3. Meeting Potential Agents
Buyers are taking the opportunity to meet multiple agents during open houses to see who they feel most comfortable with. It’s informal, but incredibly effective—almost like speed dating for real estate.
What This Means for Sellers
If you’re selling a home in Sarasota or Manatee, don’t overlook the power of a well-marketed open house in today’s market. It’s no longer just for exposure—it’s a chance to get serious buyers through your door who are actively exploring both homes and representation.
Partnering with a local agent who understands how to maximize open house traffic and present your property in its best light can make all the difference.
Final Thoughts: Open Houses Are Evolving with the Market
Open houses are no longer just a weekend activity—they’re a smart step in the buyer journey, especially in a competitive and inventory-rich market like ours here in Sarasota and Manatee. If you’re thinking about buying or selling this year and want guidance through the process, we’d love to help.
We host open houses every weekend and know how to use them strategically to benefit both buyers and sellers.
Let’s connect—whether you’re just starting to explore or ready to make a move.
Bottom Line:
Open houses in Sarasota and Manatee County are no longer just for show—they’ve become a key part of the buyer experience in 2025. With more inventory on the market and new requirements to sign a buyer broker agreement, buyers are using open houses to explore homes and meet agents before committing. If you’re thinking of buying or selling this year, open houses are more important than ever.
