Explore Sellers Guide
My goal is to prepare, price and market your property to the right audience and ensure it stands out from the competition.
Sell with Jane Ebury
Looking for collaboration? Fill up the form or Send an email to jane@relocatesarasota.com to for available for enquirers and collaborations,
SELLING A HOME IN Sarasota, Florida
Sarasota, Florida is one of the most diverse and competitive real estate markets in the world, and we understand that deciding to sell a home here can be a particularly overwhelming experience. Achieving the optimal return on your investment requires planning and preparedness. That’s why we’ve created this seller’s guide — to set you on the right course to selling a Sarasota, Florida home of your own.
Step: 1
SETTING THE STAGE
From applying a fresh coat of paint to rearranging furniture, your agent ensures that the property is visually ready for showing. Your agent arranges a professional photo shoot, commissions an illustrative floor plan, and prepares a listing description.
Step: 2
GOING LIVE
The listing is broadcast on Compass.com and sent across our 100+ partner sites for the duration of the selling process.
Step: 3
SPREADING THE WORD
The Compass marketing team produces beautiful print collateral to strategically showcase your property. Your agent develops and executes an intelligent, effective paid marketing plan in relevant publications. Eye-catching property signs are produced and placed outside your property.
Step: 4
MAKING CONNECTIONS
Your agent continuously leverage professional contacts and the Compass Network Tool to find ideal buyer brokers. Open houses are hosted for both brokers and clients on an ongoing basis.
Step: 5
BUILDING A STRATEGY
Your agent conducts an assessment of the market response within the first 30 days of your listing going live. Feedback from agents and buyers is aggregated, and the listing strategy is revised if needed.
Step: 6
MEASURING SUCCESS
Your agent provides bi-weekly 1:1 updates and provides continuous traffic metrics.
Step: 7
OPTIMIZING THE OFFER
Following an offer, your agent contacts all interested parties, reviews the offer terms, and raises all counter-offer options with you. The contract is negotiated and accepted, and the transaction summary is circulated to all parties.
Step: 8
FINALIZING THE DETAILS
Your agent notes and observes all contingency periods throughout the in-contract stage. All financial and supplemental information is collated and submitted to the managing agent.
Step: 9
COMPLETING THE CLOSE
The property appraisal and home inspection takes place. The closing date is set with the attorney. Your agent arranges the final walkthrough and closing at which time the keys are handed over to the buyer.
YOUR TRANSACTION TIMELINE
POSITION
Evaluate comparable homes Analyze market trends Competitively price Recommend lawyer Discuss closing costs
PRE-MARKET
Launch as a Coming Soon listing Monitor traffic Evaluate pricing Gather qualitative feedback
PREPARE
Marketing strategy Listing preparation (staging,floorplan, photography) Inspections Surveys Client questionnaires
LAUNCH
MLS and syndication Networking Signage
MARKET
Print and digital advertising Print collateral Targeted mailers and email campaigns
SHOW
Broker events Open houses Lead follow-up
UPDATE
Client progress reports Listing statistics Price assessment
NEGOTIATE
Acceptance Contingency removal
BOARD APPROVAL
Waiver for the wright to first refusal
CLOSE
Sales Report